According to Dr. Lin, "Life8 was established in 2012, and has already accumulated a large number of members. Member demographics are quite diverse, we have put serious effort into maintaining and promoting interaction between members, hoping to provide members with a quality consumer experience. But as membership grew, the amount of moderator duties and workload also increased alongside the numbers. The question of how to effectively and accurately moderate and manage customer relations became a major issue we had to overcome. Luckily, soon after, we found the Vldegree Customer Management Service. Using Vldegree, we were able to organize our customers into different categories, enabling us to more accurately analyze customer RFM. Only through such a process were we able to better understand customer needs and then provide them with the service they deserve!"

Every day is  Life8

The online retailer of the well-known clothing brand Life8, fosters a brand philosophy of "creating and enjoy an 8th day of the week, letting those in search of a better quality of life break the barrier of the seven day week!" The purpose of the brand philosophy is to share the notion of better living with the young working force working long hours. Co-founder of Life8, Dr. Lin Riu-Jia generously shares the philosophy behind their brand and the company's emphasis on customer service.

What is RFM?

Recency – How recently did the customer purchase?
Frequency – How often do they purchase?
Monetary – How much do they spend?

According to Dr. Lin, "Life8 was established in 2012, and has already accumulated a large number of members. Member demographics are quite diverse, we have put serious effort into maintaining and promoting interaction between members, hoping to provide members with a quality consumer experience. But as membership grew, the amount of moderator duties and workload also increased alongside the numbers. The question of how to effectively and accurately moderate and manage customer relations became a major issue we had to overcome. Luckily, soon after, we found the Vldegree Customer Management Service. Using Vldegree, we were able to organize our customers into different categories, enabling us to more accurately analyze customer RFM [1]. Only through such a process were we able to better understand customer needs and then provide them with the service they deserve!"

VIdegree's features and interface are user friendly. All you have to do is import customer information correctly, then label with tags according to who they are. Tagging allows you to quickly find the customer you are looking for, allowing you to directly market to them while also providing you with a list of products the customer needs the most. The above has been effective in increasing the loyalty of gold members while also stimulating customers with low purchasing rates to buy more often. "The e-commerce industry is quite special, large amounts of data from transactions can be produced every day. Being able to effectively grasp and analyze customer purchasing behavior and records is a critical component of maintaining a successful online store. Through VIdegree's customer management service, we can receive RFM analysis, which really is great," praised Dr. Lin Rui-Jia.

Dr. Lin Rui-Jia further explains, "Previously, according to purchase rate, we would distinguish between active customers, lost customers, and new customers. But with the large increase of members, customer information organization became increasingly time consuming. Furthermore, we have different marketing activities each month such as exclusive membership discount days. Prior to any marketing event, organization of all customer information has to be completed which was difficult and time consuming. Now, through VIdegree, the amount of time necessary has been drastically reduced. Effective categorization of customer profiles and spending habits analysis now allows us to effortlessly pull up and view millions of transaction records."  

Furthermore, VIdegree's sample situation quick query feature can perform searches according to the different purchasing situation of a customer. For example: Using number of purchases and amount, users are able to find "recently returned customers," "less frequently visiting customers," or "recall existing customer." Then, according to how long or how often a customer purchases from the company, we can tailor our marketing approach to each specific client. This allows us to not only perform differentiated marketing, but also precision marketing. Providing products and services to fit different people with different needs has been the goal of Life8 since the brand was established.

Beaming, Dr. Lin explains that "Using VIdegree Customer Management System has greatly increased the productivity of our team. It really does feel like we have an extra day every week to get things done. VIdegree allows us to effortlessly manage such a large number of members and thoroughly prepare for member promotion days or other marketing events stress free."


Relative Content

NPO
The Baton Project Executive Secretary Cai Wan-Ling
Cloud Based CRM Service Helps Take the P...

Thinking back, Brenda states that, "The best thing about VIdegree are its tagging and memo features." Previously, constituent names and information were organized using Excel. At the time, in order to categorize volunteers into groups, we had to repeatedly copy and paste every any new pieces of information into multiple lists of names. It was a pain to manage. Furthermore, adjusting fields was always a complex task due to often having to record information that doesn’t fit easily into any specific field. Now, using the tagging feature, we are able to quickly perform multidimensional grouping. For example, using, "area supported" in addition to "18 school zones" can be used to categorize or group supporting volunteers. This allows the organization to not only easily gather the necessary manpower for events, but can also be used to match volunteer's from different disciplines to students with specific interests. Proudly, Brenda exclaims that, "Establishing an extensive and efficient volunteer database, is crucial to allowing us to effectively provide students with the 'living book' experience. It is also one of the reasons why so many schools have been happy to cooperate with us!"

Pet industry
Petsquare Tony
Pet Hotel Makes Use of Cloud Management ...

Since implementing "VIdegree Customer Relationship Management," part of the daily routine of Petsquare staff has included using VIdegree to make note of details regarding every customer that visits the store. Tony, the store manager, shares with us that, "We make sure to enter every bit of information into the system so that staff from the next shift can directly view the pet pick-up and drop off schedule for that day using the VIdegree work calendar. They can also at the same time see the status of every single pet directly through the system. No additional phone calls or notes left on pieces of paper need to be made. Everyone can just view any information they need in one place directly from the system. It is very convenient!"

Consulting Services
WeatherRisk Explore Inc. Marketing Director Lin Shu-Yao
Mobile Online Database Increases Efficie...

Manager Lin states, "In the past, we never used any sort of customer relationship management tool, customer data was simply saved using Excel, but Excel has no management features such as work reporting or instant searching. Later, we tried some other systems, but their functions were much too complex to use, it was hard to come up with practical uses for most of these complex functions. In the end, we decided to use VIdegree, not only was it the most convenient to use, it also best meets the needs of our company!"

Service Industry
Big Apple Cycling Team Mr. Cheng Ji-Yuan & Ms. Li Yong-Xian
Big Apple Cycling Team Members Grow Tenf...

"Because GSS's cloud based service is continuously kept up to date, the system continues to become better and better at meeting the needs of its users. What's best is that there is no added fee required to enjoy the updates. Reshaping conceptions of cycling as something that is healthy and for everyone, is something my wife and I are both passionate about. We want to thank the team behind VIdegree for allowing us to focus on our members and cycling. They've given us much more time to share our interests with a greater amount of people."