According to Dr. Lin, "Life8 was established in 2012, and has already accumulated a large number of members. Member demographics are quite diverse, we have put serious effort into maintaining and promoting interaction between members, hoping to provide members with a quality consumer experience. But as membership grew, the amount of moderator duties and workload also increased alongside the numbers. The question of how to effectively and accurately moderate and manage customer relations became a major issue we had to overcome. Luckily, soon after, we found the Vldegree Customer Management Service. Using Vldegree, we were able to organize our customers into different categories, enabling us to more accurately analyze customer RFM. Only through such a process were we able to better understand customer needs and then provide them with the service they deserve!"
The online retailer of the well-known clothing brand Life8, fosters a brand philosophy of "creating and enjoy an 8th day of the week, letting those in search of a better quality of life break the barrier of the seven day week!" The purpose of the brand philosophy is to share the notion of better living with the young working force working long hours. Co-founder of Life8, Dr. Lin Riu-Jia generously shares the philosophy behind their brand and the company's emphasis on customer service.
According to Dr. Lin, "Life8 was established in 2012, and has already accumulated a large number of members. Member demographics are quite diverse, we have put serious effort into maintaining and promoting interaction between members, hoping to provide members with a quality consumer experience. But as membership grew, the amount of moderator duties and workload also increased alongside the numbers. The question of how to effectively and accurately moderate and manage customer relations became a major issue we had to overcome. Luckily, soon after, we found the Vldegree Customer Management Service. Using Vldegree, we were able to organize our customers into different categories, enabling us to more accurately analyze customer RFM . Only through such a process were we able to better understand customer needs and then provide them with the service they deserve!"
VIdegree's features and interface are user friendly. All you have to do is import customer information correctly, then label with tags according to who they are. Tagging allows you to quickly find the customer you are looking for, allowing you to directly market to them while also providing you with a list of products the customer needs the most. The above has been effective in increasing the loyalty of gold members while also stimulating customers with low purchasing rates to buy more often. "The e-commerce industry is quite special, large amounts of data from transactions can be produced every day. Being able to effectively grasp and analyze customer purchasing behavior and records is a critical component of maintaining a successful online store. Through VIdegree's customer management service, we can receive RFM analysis, which really is great," praised Dr. Lin Rui-Jia.
Dr. Lin Rui-Jia further explains, "Previously, according to purchase rate, we would distinguish between active customers, lost customers, and new customers. But with the large increase of members, customer information organization became increasingly time consuming. Furthermore, we have different marketing activities each month such as exclusive membership discount days. Prior to any marketing event, organization of all customer information has to be completed which was difficult and time consuming. Now, through VIdegree, the amount of time necessary has been drastically reduced. Effective categorization of customer profiles and spending habits analysis now allows us to effortlessly pull up and view millions of transaction records."
Furthermore, VIdegree's sample situation quick query feature can perform searches according to the different purchasing situation of a customer. For example: Using number of purchases and amount, users are able to find "recently returned customers," "less frequently visiting customers," or "recall existing customer." Then, according to how long or how often a customer purchases from the company, we can tailor our marketing approach to each specific client. This allows us to not only perform differentiated marketing, but also precision marketing. Providing products and services to fit different people with different needs has been the goal of Life8 since the brand was established.
Beaming, Dr. Lin explains that "Using VIdegree Customer Management System has greatly increased the productivity of our team. It really does feel like we have an extra day every week to get things done. VIdegree allows us to effortlessly manage such a large number of members and thoroughly prepare for member promotion days or other marketing events stress free."
Sweet Space Dental separates itself from the crowd by creating deep relationships with their patients. Using VIdegree Customer Relationship Management's "Customer Distribution Analysis" to understand the characteristics of each different customer base, and to receive feedback on customer satisfaction and the benefits of promotional activities, allows for timely adjustments to service quality and marketing direction. Regular use of VIdegree's "Newsletter" feature to send interesting, health related e-newsletters to members is another marketing technique which actively deepens the relationship between the clinic and their patients.
What makes the pet industry special is that the customer paying for the service, is typically not the one who receives the service (the pet does). A single customer might own several pets at the same time. The owner's family might also bring the pets in to the store to buy stuff or receive care. The multiple different relationships of a pet with its owner or several owners can become difficult to keep track of. Most standard CRM systems are unable to account for such all the different connections between pet and owner/owners. But VIdegree allows users to freely add new fields or columns to record the name of each pet. This feature can also be combined with the tagging feature to label the service needs and commonly purchased items of each pet a customer owns along with other information such as the breed of the dog and the customer's rating. Such features help easily organize the identity of the pet, the identity of the customer, and the service or goods required in relation to each other. This service improvement is only made possible by the fact that VIdegree allows for the addition of new fields and also its tagging feature.
"Because GSS's cloud based service is continuously kept up to date, the system continues to become better and better at meeting the needs of its users. What's best is that there is no added fee required to enjoy the updates. Reshaping conceptions of cycling as something that is healthy and for everyone, is something my wife and I are both passionate about. We want to thank the team behind VIdegree for allowing us to focus on our members and cycling. They've given us much more time to share our interests with a greater amount of people."
Our dedicated, attentive, and immediate customer service has helped us win the trust of our customers. GSS's VIdegree has been the perfect tool in helping us achieve all of this." Mia further touches on, "Our memory is never as good as we think. It's quite possible to forget something you said or did just 3 or 5 days ago. That's why we need to make records! If you're able to remember everything without help, that means you don't have enough business. The more customers you have, the more you have to remember which makes taking records that much more important. So don't wait until later, but start making it a habit to take records now. Managing customer information is necessary for continued growth."