VIdegree CRM Helps Make Real the Life8 Vision of an 8-day Week
According to Dr. Lin, "Life8 was established in 2012, and has already accumulated a large number of members. Member demographics are quite diverse, we have put serious effort into maintaining and promoting interaction between members, hoping to provide members with a quality consumer experience. But as membership grew, the amount of moderator duties and workload also increased alongside the numbers. The question of how to effectively and accurately moderate and manage customer relations became a major issue we had to overcome. Luckily, soon after, we found the Vldegree Customer Management Service. Using Vldegree, we were able to organize our customers into different categories, enabling us to more accurately analyze customer RFM. Only through such a process were we able to better understand customer needs and then provide them with the service they deserve!"
According to Dr. Lin, "Life8 was established in 2012, and has already accumulated a large number of members. Member demographics are quite diverse, we have put serious effort into maintaining and promoting interaction between members, hoping to provide members with a quality consumer experience. But as membership grew, the amount of moderator duties and workload also increased alongside the numbers. The question of how to effectively and accurately moderate and manage customer relations became a major issue we had to overcome. Luckily, soon after, we found the Vldegree Customer Management Service. Using Vldegree, we were able to organize our customers into different categories, enabling us to more accurately analyze customer RFM. Only through such a process were we able to better understand customer needs and then provide them with the service they deserve!"
The online retailer of the well-known clothing brand Life8, fosters a brand philosophy of "creating and enjoy an 8th day of the week, letting those in search of a better quality of life break the barrier of the seven day week!" The purpose of the brand philosophy is to share the notion of better living with the young working force working long hours. Co-founder of Life8, Dr. Lin Riu-Jia generously shares the philosophy behind their brand and the company's emphasis on customer service.
What is RFM?
Recency – How recently did the customer purchase?
Frequency – How often do they purchase?
Monetary – How much do they spend?
VIdegree's features and interface are user friendly. All you have to do is import customer information correctly, then label with tags according to who they are. Tagging allows you to quickly find the customer you are looking for, allowing you to directly market to them while also providing you with a list of products the customer needs the most. The above has been effective in increasing the loyalty of gold members while also stimulating customers with low purchasing rates to buy more often. "The e-commerce industry is quite special, large amounts of data from transactions can be produced every day. Being able to effectively grasp and analyze customer purchasing behavior and records is a critical component of maintaining a successful online store. Through VIdegree's customer management service, we can receive RFM analysis, which really is great," praised Dr. Lin Rui-Jia.
Dr. Lin Rui-Jia further explains, "Previously, according to purchase rate, we would distinguish between active customers, lost customers, and new customers. But with the large increase of members, customer information organization became increasingly time consuming. Furthermore, we have different marketing activities each month such as exclusive membership discount days. Prior to any marketing event, organization of all customer information has to be completed which was difficult and time consuming. Now, through VIdegree, the amount of time necessary has been drastically reduced. Effective categorization of customer profiles and spending habits analysis now allows us to effortlessly pull up and view millions of transaction records."
Furthermore, VIdegree's sample situation quick query feature can perform searches according to the different purchasing situation of a customer. For example: Using number of purchases and amount, users are able to find "recently returned customers," "less frequently visiting customers," or "recall existing customer." Then, according to how long or how often a customer purchases from the company, we can tailor our marketing approach to each specific client. This allows us to not only perform differentiated marketing, but also precision marketing. Providing products and services to fit different people with different needs has been the goal of Life8 since the brand was established.
Beaming, Dr. Lin explains that "Using VIdegree Customer Management System has greatly increased the productivity of our team. It really does feel like we have an extra day every week to get things done. VIdegree allows us to effortlessly manage such a large number of members and thoroughly prepare for member promotion days or other marketing events stress free."
