Using Better Service to Shatter Preconceptions Toward Hearing Aids

From experience accumulated from previous entrepreneurial ventures, CEO Jiang's business philosophy placed a great amount of emphasis on using marketing to spur revenue growth and obtain positive market feedback. But since entering the hearing aid market, he came to understand that aside from good marketing practices, two-way interaction and concern between the company and its customers is further able to serve as a solid foundation for the company to stand on. Therefore, he started think about the relation between customer service and marketing. "GSS's VIdegree not only helped the company to cut costs, it also increased the quality of service we could provide our customers. This has strengthened customer loyalty and brand service recognition," stated CEO Jiang with satisfaction.

Due to the high costs or purchase and after-sales service of traditional hearing aids, its acceptance in the market is quite low. "Aside from distinguishing ourselves in price, we further respect and pay attention to the psychological needs of our customers. Coming to us means more than just purchasing or selling a hearing aid, the psychological health of these customers is something we must and should care about." Easy Hear provides everything from hearing tests and psychological counseling to after-sales services such as volume adjustment, "We hope that every single one of our customers feel taken care of, that they received the most attentive and best service possible. And the tool that allows us to understand the situation of every customer like the back of our own hands is VIdegree. Whenever a customer visits, the needs and most recent condition of the customer is always recorded, letting us immediately understand the entirety of their situation the next time they come in."

In the near future, Easy Hearing further hopes to also provide shuttle services for our customers, so that in times of need, they will always have a ride available, providing them with the best and most complete of services to ensure the improvement and livelihood of disabled persons. "Managing such a diverse service requires a great amount of assistance, and VIdegree is exactly what links our main system with our service providers. In this manner, let us begin with customers already existing within the system. Thank goodness for VIdegree, it has allowed us to consolidate customer data in a systematic manner, making it that much easier and time saving to manage!"

"Providing the best service possible is a must, and proper internal communication and management are necessary to achieve this. When we record the service and purchasing history of each customer VIdegree, internally, we are able to stay on the same page. This type of highly effective management allows our team to provide high-quality service to our customers!" said CEO Jiang happily.

With recent technological advancements and trends, the convenience and ease of obtaining data, has allowed us to listen to music or watch videos at almost any time using headphones. "This kind of trend has resulted in hearing impairment of youth." Therefore, Jiang has taken it up on himself to think about how to promote education to help provide healthy concepts regarding hearing loss. "Through VIdegree's automatic eDM distribution feature to send health related news to potential customers, we've managed to slowly spread news of the importance of protecting our hearing and related concepts. Sometimes, we receive thank you letters in response from our customers for sending them such information, improving our company's image while at the same time caring for and helping to educate our customers," smiled CEO Jiang, happy to have made some difference in these people's lives.