Due to the high costs or purchase and after-sales service of traditional hearing aids, its acceptance in the market is quite low. "Aside from distinguishing ourselves in price, we further respect and pay attention to the psychological needs of our customers. Coming to us means more than just purchasing or selling a hearing aid, the psychological health of these customers is something we must and should care about." Easy Hear provides everything from hearing tests and psychological counseling to after-sales services such as volume adjustment, "We hope that every single one of our customers feel taken care of, that they received the most attentive and best service possible. And the tool that allows us to understand the situation of every customer like the back of our own hands is VIdegree. Whenever a customer visits, the needs and most recent condition of the customer is always recorded, letting us immediately understand the entirety of their situation the next time they come in."
"Previously, when we used EXCEL to manage customer information, we were unable to effectively organize them by category. Now using GSS's VIdegree, we are able to create very precise tag settings so that when searching for customer information, we can more quickly and accurately find products suited for a specific customer group according to different purchasing records, age groups, occupations, salary, or relationship status and etc. It really is very convenient." To Stark it is of extreme importance to understand the needs of the company's loyal and core customers in order to provide them with products best suited to them.
Thinking back, Brenda states that, "The best thing about VIdegree are its tagging and memo features." Previously, constituent names and information were organized using Excel. At the time, in order to categorize volunteers into groups, we had to repeatedly copy and paste every any new pieces of information into multiple lists of names. It was a pain to manage. Furthermore, adjusting fields was always a complex task due to often having to record information that doesn’t fit easily into any specific field. Now, using the tagging feature, we are able to quickly perform multidimensional grouping. For example, using, "area supported" in addition to "18 school zones" can be used to categorize or group supporting volunteers. This allows the organization to not only easily gather the necessary manpower for events, but can also be used to match volunteer's from different disciplines to students with specific interests. Proudly, Brenda exclaims that, "Establishing an extensive and efficient volunteer database, is crucial to allowing us to effectively provide students with the 'living book' experience. It is also one of the reasons why so many schools have been happy to cooperate with us!"
Manager Lin states, "In the past, we never used any sort of customer relationship management tool, customer data was simply saved using Excel, but Excel has no management features such as work reporting or instant searching. Later, we tried some other systems, but their functions were much too complex to use, it was hard to come up with practical uses for most of these complex functions. In the end, we decided to use VIdegree, not only was it the most convenient to use, it also best meets the needs of our company!"
In the short amount of time Lin Lin Fortune has used VIdegree, the tagging feature has already been utilized to define the courses needed by customers, analyze the customer database using a multi-dimensional approach to examine customer needs to take into consideration for the creation of seminars, training courses, or blessing events. The effectiveness of VIdegree in client management has already been way beyond expected. In regards to marketing, using VIdegree to send personalized messages and emails to potential and existing clients, to not only provide news of the latest events or other promotional news, but to also greet and send them the best of regards, has been an effective way of reaching out to each client. Stop treating your clients as simply another client, but like good friend you've known for years!
Since implementing "VIdegree Customer Relationship Management," part of the daily routine of Petsquare staff has included using VIdegree to make note of details regarding every customer that visits the store. Tony, the store manager, shares with us that, "We make sure to enter every bit of information into the system so that staff from the next shift can directly view the pet pick-up and drop off schedule for that day using the VIdegree work calendar. They can also at the same time see the status of every single pet directly through the system. No additional phone calls or notes left on pieces of paper need to be made. Everyone can just view any information they need in one place directly from the system. It is very convenient!"
What makes the pet industry special is that the customer paying for the service, is typically not the one who receives the service (the pet does). A single customer might own several pets at the same time. The owner's family might also bring the pets in to the store to buy stuff or receive care. The multiple different relationships of a pet with its owner or several owners can become difficult to keep track of. Most standard CRM systems are unable to account for such all the different connections between pet and owner/owners. But VIdegree allows users to freely add new fields or columns to record the name of each pet. This feature can also be combined with the tagging feature to label the service needs and commonly purchased items of each pet a customer owns along with other information such as the breed of the dog and the customer's rating. Such features help easily organize the identity of the pet, the identity of the customer, and the service or goods required in relation to each other. This service improvement is only made possible by the fact that VIdegree allows for the addition of new fields and also its tagging feature.
"Regardless of the fact that it initially took a week's time to transfer customer information that was all previously written by hand and stored in files on paper into the new system, it was definitely still worth it. Going paperless to eliminate storage space for all the paper had the added benefit of making the store much tidier. It also became much easier to find a customer's information, which also made it easier to differentiate between customers. We no longer embarrass ourselves from time to time by calling a customer the wrong name," jokes Zhang.
According to Dr. Lin, "Life8 was established in 2012, and has already accumulated a large number of members. Member demographics are quite diverse, we have put serious effort into maintaining and promoting interaction between members, hoping to provide members with a quality consumer experience. But as membership grew, the amount of moderator duties and workload also increased alongside the numbers. The question of how to effectively and accurately moderate and manage customer relations became a major issue we had to overcome. Luckily, soon after, we found the Vldegree Customer Management Service. Using Vldegree, we were able to organize our customers into different categories, enabling us to more accurately analyze customer RFM. Only through such a process were we able to better understand customer needs and then provide them with the service they deserve!"
In discussing how he uses VIdegree, Qiu shares that he makes the most use of the tagging and customer memo features. First, the tagging feature is used to define product type, then once a customer selects their mattress, the system is then able to send them emails, newsletters, or text messages using personalized script. This serves to remind customers that Joy Dream Mattress provides after-sales services. After-sale service includes the continuing maintenance and care for all mattresses sold, and make customers feel welcome in our store at any time. Second, through VIdegree's customer memo feature, Qiu is able to clearly records the purchasing history of each customer along with their maintenance service details. Used in conjunction with the caller-ID function, basic information on a customer is automatically displayed on-screen when customers call-in to the store, making the service provided much more immediate! Qiu further explains, "VIdegree is not only a practical tool, it can also be used for customer analysis. Joy Dream Mattress uses "potential customer" and "current customer" tags as different categories. VIdegree's built-in customer demographic analysis feature can then be used to calculate sales-success rates. You can even add an additional parameter for analysis such as 'area,' to perform cross-analysis and comparison. This allows for the adjusting of our product line accordingly. Aside from increase our customer service quality, VIdegree has also helped automate the sending of messages and delivery of goods notices. Customer shipping information is automatically sent to our partnered suppliers and also the delivery driver, simplifying the amount of work we need to perform behind the curtains.