叡揚資訊的『VIdegree愛客戶』成功開啟達立亞客戶行為全面雲端化的第一步,同時也成為達立亞的工作管理檢視平台!Ken以標籤定義客戶的各種指標,再將各產品價格等資料量化,櫃姊能透過VIdegree記錄每位客戶的特性、膚質、喜好等,管理者也能即時透過VIdegree了解各產品銷售狀況,獲取最精確的消費紀錄,掌握消費行為並了解實際需求!

達立亞有限公司  利佳運 Ken 達立亞有限公司  利佳運 Ken「天然是無可抗拒的美麗!」擁有數十年保養品營運經驗的達立亞有限公司團隊,把這句話奉為圭臬。代理法國頂級指標性天然保養品『CAUDALIE』與化妝品『T.LeClerc』兩個知名品牌的達立亞雖已有豐富的經驗,但身處競爭激烈的美妝保養市場,達立亞絲毫不鬆懈,堅持以天然環保與精緻服務走出差異化,給愛美的消費者最好的客戶體驗與高品質商品!

在銷售管道方面,達立亞採用虛實整合的策略,目前共有11個實體櫃位,而經銷通路更擴及飯店、免稅商店、網路購物、電視購物等通路,因為銷售管道多元,達立亞的Ken意識到如果仍持續沿用傳統紙本、Excel「登記」客戶購買紀錄和資料,不但耗時且分析結果的可信度也大打折扣!Ken更進一步說明:「舉例來說,第一線的櫃姊因待客忙碌無法立刻填寫客戶消費資料,須等到客戶離開才能作業,記錄作業的不連貫,易導致資料完整性、準確度不佳,後續再以人工彙整至Excel,也僅是將客戶資料資訊化,無法加以分析並找出商機。況且,每位櫃姊對消費資料的認定不同,沒有系統明確規範,容易發生資訊不對等的狀況。」

根據過去的業務經驗,Ken從中得到啟發,便積極找尋客戶關係管理工具,在過程中發現套裝CRM系統成本高,對於中小企業是一大負擔,然而經過審慎的評估後,叡揚資訊的『VIdegree愛客戶』成功開啟達立亞客戶行為全面雲端化的第一步,同時也成為達立亞的工作管理檢視平台!Ken以標籤定義客戶的各種指標,再將各產品價格等資料量化,櫃姊能透過VIdegree記錄每位客戶的特性、膚質、喜好等,管理者也能即時透過VIdegree了解各產品銷售狀況,獲取最精確的消費紀錄,掌握消費行為並了解實際需求!

「VIdegree最棒的功能就是標籤!」Ken表示,過去在節慶活動檔期時,總是無法監督各店活動績效,如今透過VIdegree標籤數字遞增的概念,查核各店活動來客數;甚至把標籤當成折扣條件,善用標籤數字遞減了解折扣有無被使用,再進行分析與行銷,根據每位客戶的消費歷史,如:消費過的產品、數量與金額,再輔以行銷簡訊、行銷郵件提供客戶最終需求。Ken補充,VIP會員的消費年限、會員生日、母親節和周年慶大檔期活動,我們會設定郵件、簡訊的自動發送排程,不但可免去繁瑣的發送作業,也讓我們的工作時間更加彈性。

VIdegree不僅止於客戶關係的經營與管理,同時兼具門市櫃點組織管理的功能,可提升內部作業流程效率,以達立亞各角色為例:

銷售員(櫃姊):
客戶資料、標籤管理、消費紀錄、二次消費進階搜尋,均可透過VIdegree將流程一貫化。

管理者(Ken):
定期查核銷售員(櫃姊)工作績效,以VIdegree核對帳款、檢視活動量目標。

倉管人員:
以日期為條件快速對盤,直接了解盤盈、盤虧狀況,核對產品數量並有效降低工時。

使用VIdegree一年下來,達立亞逐漸貼近客戶需求、了解市場狀況,以遠端解析銷售面、商品面的問題點,透過分析數據掌握最真實的營運狀況,簡化整個組織的作業流程。最後,Ken微笑並打趣地說道:「VIdegree是中小企業的偶像英雄,因為價格真的非常合理又超值!」
VIdegree Vital CRM

電商業者 範例站台

Vital CRM 獨特的標籤功能讓您能夠快速地針對不同族群客戶進行分眾行銷,您的節慶折扣活動訊息能大量發送不漏接,並可排程自動發送個人化關懷簡訊給您的客戶,提高回購率!

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