「每天,我們都會提醒該複診及定期追蹤檢查的女性同胞。而可以精準且高效地關心每一位客戶,完全要感謝叡揚資訊 VIdegree 愛客戶 (現 Vital CRM)。」Bunny 感性地說,過往在觀念宣傳上需要花費許多人力及時間,透過雲端 Vital
CRM 這套 CRM 服務之後,「終於可以有步驟地進行系統管理,免去紙本病歷以及 Excel 檔的不便。」而且重要的是,無須投 入 IT 人力及大量經費,在極短時間內迅速開通享受服務,完全符合診所人力資金之需求。

台灣每年新增近 9,000 名女性罹患乳癌,它已經躍居女性癌症發生率第一位、死亡率第四位。而最大問題就是沒有落實定期檢查,「所以常常發生來電詢問自己上次做檢查是何年何月的普遍現象。」永承診所護理長 Bunny 笑笑地說。

永承診所是台灣第一家專門進行乳癌篩檢的醫療診所,護理長 Bunny 強調「我們希望傳達乳癌防治的觀念給台灣的女性,因為只要及早發現,0 期乳癌治癒率幾乎可達百分之百。唯國人缺乏自我檢查與乳癌篩檢之健檢習慣,加上乳癌有年輕化趨勢,所以我們努力推廣 20 歲後女性就應有定期檢查之觀念。」

「每天,我們都會提醒該複診及定期追蹤檢查的女性同胞。而可以精準且高效地關心每一位客戶,完全要感謝叡揚資訊 VIdegree愛客戶(現 Vital CRM)。」Bunny 感性地說,過往在觀念宣傳上需要花費許多人力及時間,透過雲端 Vital CRM 這套 CRM 服務之後,「終於可以有步驟地進行系統管理,免去紙本病歷以及 Excel 檔的不便。」而且重要的是,無須投入 IT 人力及大量經費,在極短時間內迅速開通享受服務,完全符合診所人力資金之需求。

診所善用 CRM 大幅提升回診黏著度依據衛生署國民健康局的建議,45 ~ 49 歲的婦女每兩年需作一次乳房 X 光攝影檢查,但因現代女性傾向晚婚晚育的情況可能會影響乳房健康,也因此 20 歲以上的女性即需開始進行檢查。而以上的檢查都有定期追蹤及複診的時間,最短的追蹤療程為三個月期。 Vital CRM 中的聯繫腳本便是提醒受檢者記得回診的最佳幫手,Bunny 開心地分享「只要我們先行設計好不同用途的聯繫內容,再將欲聯絡的客戶加入,系統即可透過 Email 或是簡訊的方式依我們設定的時間告知受檢者需要回診追蹤囉!」

永承診所剛使用 Vital CRM 時,也曾擔心這套系統會不會比較適合一般商家,不符合醫療院所之需求,但真正使用後因為 Vital CRM 中的欄位名稱、標籤、工作類別皆可自定義,介面又簡單易懂,不需花費太多時間學習,減輕工作人員工作量。另外,永承診所也會透過 Vital CRM 定期發送 EDM 給受檢者,宣導許多女性相關健康知識以及其定期舉辦的「乳醫講座」報名時間,Bunny 笑笑地說,「 VIdegree愛客戶 (現 Vital CRM) 提供幾十種高設計質感的 EDM 範本,一來解決診所無美編及 IT 人員之苦,二來透過 VIdegree (現 Vital CRM) 發送 EDM 大幅提升官網以及 Facebook 瀏覽量。」

永承診所最大的宗旨就是在守護台灣女性的健康,如同一位粉紅天使用愛和呵護為出發,而 Vital CRM 就如同帶領天使飛翔的翅膀般,協助永承診所提供及時、適合的關懷給受檢者,讓女性同胞們面對乳房檢查這個議題不再感到困窘及害怕。

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Justin 肯定的說:「效果立刻看得見!不管是官網、網路商店或櫃上的回購率都明顯升高了。配合 VIdegree (現 Vital CRM) 的行銷功能,我們可以持續追蹤並且分析活動效益,一次一次的調整,讓活動更貼近消費者的期待,也讓行銷活動的效益發揮到最大。」